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Titans, NFL Celebrate Road to Kickoff With Back to Football Campaign

Titans Fans Could Win Super Bowl Tickets; Nashville Area Schools Have a Chance to Win $10,000 Grant

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NASHVILLE, Tenn. --As NFL teams across the country dive into training camp and Kickoff preparations, fans can show their spirit in a unique way this year with the launch of the NFL's Back to Football campaign. The NFL and the Tennessee Titans encourage fans of all ages to host their own Back to Football events, all leading up to a nationwide Back to Football Friday celebration onFriday, September 10th.   **The Tennessee Titans will open their season at home vs. the Oakland Raiders on Sunday, September 12th at LP Field with a Titans Code Blue as part of the campaign.   

The NFL's Back to Football Friday is a way for communities nationwide to show their excitement for the return of NFL football.  Starting now and continuing through Kickoff weekend (September 9-12), the NFL and United Way are teaming up to celebrate the start of the football season. Fans are encouraged to demonstrate their commitment to their NFL teams and their excitement for the upcoming season by planning a unique Back to Football Friday event for their communities, in the workplace or at school, all to support youth health and wellness.

Whether they're planning a pep rally or wearing their favorite team jersey or shirt to school or work, fans can show their passion in any creative way on September 10, and enter for the chance to win once-in-a-lifetime prizes from the NFL.

Schools can enter the Back to Football Friday contest by logging on to www.NFLRUSH.com/BackToFootball. They will be asked to submit photos of their Back to Football Friday event and answer brief essay questions for the chance to win a $10,000 NFL PLAY 60 grant for fitness equipment at their school and a visit from a Tennessee Titans player this fall. Through the contest, schools can cheer on their favorite team, while supporting the health and wellness of children in their community.  Designed to tackle childhood obesity, the NFL / Titans PLAY 60 program brings together the league's long-standing commitment to health and fitness.  Since the program was launched in 2007, the NFL has committed more than $200 million to youth health and fitness through programming, grants, and media time for PSAs.

Fans are also encouraged to take their team loyalties to work on September 10, wearing their favorite team jerseys or gear or planning a special office event to celebrate the return of football season. Working with United Way, the NFL is offering companies the chance to show their NFL passion and win a Back to Football *celebration and player visit at their office.  *One lucky participant will win a trip for two to Super Bowl XLV in north Texas. *Companies can register to take part at United Way's special *Back to Football website, www.UnitedWay.org/BackToFootball. Many NFL sponsors are planning Back to Football Friday celebrations for their employees.

Titans fans can buy their gear for their Back to Football Friday event online at www.titanslockerroom.com, the Titans Pro Shop located at LP Field or at any local Academy Sports and Outdoors locations. 

CONTEST RULES: 

BACK TO FOOTBALL FRIDAY OFFICE CONTEST: No Purchase Necessary to Enter or Win in the United Way Back to Football Friday Sweepstakes and Contest. Registration starts 12:00:00 p.m. ET on 7/2/10, ends at 11:59:59 p.m. ET on 9/17/10 ("Registration Period"). Entry Period starts 9:00:00 a.m. ET on 9/11/10 and ends 11:59:59 p.m. ET on 9/17/10. Open only to legal residents of 50 U.S. and DC 18 years as of entry date. Void where prohibited. Subject to Official Rules available by visiting www.unitedway.org/backtofootball during Registration Period or by sending SASE for receipt by 11/17/10 to: United Way Back to Football Friday Contest RULES, 701 North Fairfax Street, Alexandria, VA 22314. Sponsor: United Way Worldwide.

BACK TO FOOTBALL FRIDAY SCHOOL CONTEST: No Purchase Necessary to Enter or Win in the Back to Football Friday Contest. Registration starts 12:00:00 p.m. ET on 7/1/10, ends at 11:59:59 p.m. ET on 9/17/10 ("Registration Period"). Entry Period starts 9:00:00 a.m. ET on 9/11/10 and ends 11:59:59 p.m. ET on 9/17/10. Open only to those who are, as of registration date: (i) legal residents of the 50 U.S. or District of Columbia; (ii) 18 years; and (iii) either a school Administrator, Teacher, PTA leader or PTO leader representing a public, state-accredited private school or vocational school with grades between Kindergarten and 8th. NFL PLAY 60 grant to be awarded in the form of a check. Void where prohibited. Subject to Official Rules available at www.nflrush.com/backtofootball during Registration Period or by sending a SASE for receipt by 11/1/10 to: Back to Football Friday RULES, P.O. Box 17009, Bridgeport, CT, 06673-7009. Sponsor: National Football League. 

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