NASHVILLE – The Tennessee Titans announced a new multi-year marketing sponsorship with Tito's Handmade Vodka. The new deal names Tito's the "Official Vodka Sponsor of the Tennessee Titans." Tito's branded experiences at Tennessee Titans games and events will highlight the sponsorship.
Fans can look forward to a Tito's-branded South Concourse space serving delicious craft cocktails. In addition, Love, Tito's, the philanthropic heart of Tito's Handmade Vodka, will support Titans Foundation initiatives through "Tito's Turnovers," where Love, Tito's will donate to the foundation for every turnover caused by the Titans up to $25,000 per season.
"We are thrilled to welcome Tito's to the Tennessee Titans family as our official vodka sponsor. We both share a passion for entertainment and creating memories, so teaming up was a natural fit," said Gil Beverly, Titans Chief Marketing and Revenue Officer. "We are always looking for ways to further elevate our fan experience and establish new opportunities to give back to the community. Joining forces with Tito's is a perfect way to accomplish those goals."
Fans will enjoy many more ways to engage with the brand at philanthropic and fan-focused events throughout the season.
"We're excited to work with the Titans. They're an incredible organization and our common goal of providing best-in-class experiences for our fans, as well as our shared commitment to giving back to the community, makes this such a great fit! We're thrilled to team up and help fans make memories they'll never forget," said Michael Calabrese, Field Sales Director at Tito's Handmade Vodka.
